The Kiddy Up Story
It Started With One Question: “Can’t My Stuff Be Fun?”
I’m a dad. And like so many parents, I used to think school supplies were just… stuff.
Backpacks. T-shirts. Notebooks. Water bottles. All the same. All boring.
Then one day, my son looked at his plain gray backpack and said:
“I don’t want to wear this. It’s not me.”
That hit me hard.
Because school is already hard enough.
New classrooms. New friends. New routines.
Why should kids have to carry gear that makes them feel invisible?
So I asked myself:
👉 What if school supplies didn’t just hold their things — but made them feel proud?
What if their backpack had dinosaurs?
Their t-shirt had unicorns?
Their notebook had rockets?
Their water bottle had happy monsters?
What if their gear wasn’t just functional — but fun, expressive, and uniquely theirs?
That’s how Kiddy Up began.
We Make School Gear Kids Want to Wear
We don’t sell generic supplies.
We create colorful, imaginative, high-quality products that help kids say:
“This is who I am.”
From the first Dino Explorer Backpack to our Happy Monsters T-shirts, Ocean Adventures Notebooks, and Space Rangers Water Bottles — every item is designed to bring joy, confidence, and a little magic to everyday moments.
We believe:
• A notebook shouldn’t be blank — it should spark creativity.
• A t-shirt shouldn’t be plain — it should start conversations.
• A backpack shouldn’t be heavy — it should feel like an adventure.
• A water bottle shouldn’t be dull — it should make them smile.
Because when kids love what they wear and carry, they walk a little taller, smile a little more, and face the day with more courage.
What Makes Kiddy Up Different?
🌟 Designed for Kids, Not Adults
No more boring solids. No more “laptop” pockets on kids’ bags.
Our designs are made for little hands, little backs, and big imaginations — with themes like dinosaurs, unicorns, space, and ocean adventures.
🛠 Made to Last, Built for Real Life
We use:
• Soft, durable cotton for t-shirts
• Water-resistant polyester for backpacks
• Strong, leak-proof bottles
• Thick, write-ready notebook covers
• Reinforced stitching and zippers
Every product is tested for comfort, safety, and fun.
🎨 Original Art, Not Generic Prints
Our designs are hand-drawn by artists who love kids and creativity.
Each backpack, t-shirt, and notebook features exclusive artwork you won’t find anywhere else.
🌱 Small Runs, Big Impact
We produce in limited quantities — so your child’s style feels unique, not mass-produced.
And because we use print-on-demand, we create less waste and more joy.
Our Promise to Parents
We know you want what’s best for your child:
• Comfort
• Safety
• Confidence
• Joy
That’s why we:
• Answer every email personally
• Listen to your feedback
• Test our products with real kids
• Improve every day
Because we’re not just a brand.
We’re parents too.
And we’re here to make school gear as fun as childhood should be.
Join the Kiddy Up Family
Today, thousands of families trust Kiddy Up for:
• Back-to-school
• Birthdays
• Gifts
• “Just because” surprises
And we’re just getting started.
We’re adding new designs, new products, and dreaming up the next big adventure.
Because every child deserves gear that says:
“You’re ready. You’re brave. You’re you.”
Let’s make every day an adventure — together.
We’d Love to Hear From You
Have an idea for a new design?
Want to share a photo of your child in their Kiddy Up gear?
Need help choosing the right size?
👉 Email us at info@kiddy-up.com — we reply personally.
Because we’re not a faceless company.
We’re creators.
We’re parents.
We’re here for you.
With love,
The Kiddy Up Team
📍 Based in California
📦 Proudly shipped from the U.S.